Reclaim, ReUse, Recycle
It pains me to think of how much I have wasted in the pursuit of adventure. How many surfboards and wetsuits have gone into landfills, and climbing ropes, bikes, beacons, whatever. My skis are rusting in the shed as I write this. We live in a world in which the pursuit of growth for the sake of growth is the dominant philosophy, in which it pays to cut trees and mine metals. We’re programmed to want the newest, greatest, freshest of everything all the time.
Make money, spend money, rinse, and repeat.
It doesn’t have to be this way.
At SENDY we are all on a quest for the Moment. You know, the moment just as you take your last stroke into the wave of your dreams, or the last inhale before peddling off that sketchy rock roll. The moment in which everything counts, the moment in which it all makes sense. It takes a lot to arrive at that moment; skill, confidence, fitness, and focus. But honestly, it also takes gear. And that’s where we come in.
More people having more adventures is what we live for, and we know that’s a recipe for a happier and healthier community.
We need to get it right so that the very Earth on which we depend for our physical and mental well-being will thrive. We don’t need a Metaverse, we already have a Universe. We just need to take care of it so we can enjoy it together for generations to come.
